How Meadow Helps Businesses Optimise for Google’s SGE
Google’s Search Generative Experience (SGE) is reshaping how people discover information online. Instead of only showing a list of links, Google is beginning to generate AI-powered summaries, pulling insights from trusted sources and presenting them directly in the search results. For businesses, this shift raises a big question: How do we make sure our brand is visible when AI is doing the talking?
At Meadow, we focus on SGE optimisation as part of our wider SEO and AI search strategy. Here’s how we help businesses adapt.
1. Building Entity Clarity
SGE relies on Google’s understanding of entities—people, companies, products, and concepts. If Google doesn’t know who you are or what you offer, you won’t be included in generative answers.
We use structured data (schema markup) to clearly define your business, services, and expertise.
We connect these definitions to the wider web through authoritative mentions and backlinks.
We ensure your brand messaging is consistent across websites, directories, and social platforms.
2. Creating Answer-Friendly Content
Generative search thrives on well-structured, concise information.
We produce FAQ-driven content that answers common customer questions directly.
We design content clusters that build topical authority—showing both depth and breadth on subjects that matter to your audience.
We ensure every article, landing page, or case study is written with clarity and structure so Google can pull usable snippets.
3. Optimising for Attribution
Even if Google’s AI summarises information, users still click through to sources when they trust them.
We format content so it can be easily cited in SGE panels.
We monitor which queries trigger generative answers and adapt copy to improve visibility.
We align content with E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to increase chances of being cited.
4. Measuring and Iterating
SGE is still evolving, and no one has all the answers yet. That’s why we treat optimisation as an ongoing process.
We track impressions, clicks, and brand mentions in emerging SGE results.
We run content experiments to see what works best for triggering citations.
We adapt quickly as Google updates the experience.
The Meadow Approach
While many see SGE as a threat, we see it as an opportunity. Businesses that act early can gain visibility where competitors are absent. Meadow combines classic SEO best practice with AI-focused optimisation, ensuring your brand doesn’t just keep up with search but stays ahead of it.
If you’d like to see how SGE optimisation could fit into your growth plan, get in touch for a tailored strategy.
